ICF 2025 全球教练研究:ICF 公开发布的主要数据
Key Figures from the 2025 ICF Global Coaching Study
适合谁读:想了解教练行业整体规模的教练、学员和组织中的教练项目负责人。
本文内容:ICF 全球教练研究是什么、2025 年这一期的调查方式与样本,以及 ICF 在官网和新闻稿中公开的数字:教练从业者人数、行业收入、收入预期、证书、技术与 AI、亚洲相关数字。文中每个数字都注明 ICF 出处和研究年份。
研究是什么
ICF Global Coaching Study(ICF 全球教练研究)由 ICF 委托、普华永道(PricewaterhouseCoopers,PwC)执行。
目前最新一期为 2025 年研究。
ICF 新闻稿称这是 ICF 第六次大型行业研究,此前各期分别在 2007、2012、2016、2020、2023 年发布。
研究摘要资源页显示的发布日期为 2025 年 9 月 15 日;ICF 新闻稿发布于 2025 年 9 月 16 日。
来源:
- ICF:Global Coaching Study 页面
- ICF 新闻稿(2025-09-16):Coaching Industry Continues Global Growth with $5.34 Billion USD Revenue
- ICF:2025 研究摘要资源页
调查方式与样本(2025 年研究)
问卷调查,由 PwC 执行。
调查历时 8 周(ICF 新闻稿原文“conducted over an eight-week span”)。具体起止日期 ICF 未说明。
有效回复 10,035 份,来自 127 个国家。
其中 28 个国家的回复超过 100 份,ICF 说明这些国家覆盖所有主要地区(“all major world regions”)。
89% 的回复来自教练从业者(coach practitioners)。
来源:
教练从业者人数
2025 年研究:全球教练从业者为 122,974 人,ICF 称为历史新高。
2023 年研究:全球专业教练估计为 109,200 人。
两期之间的增幅,ICF 不同页面说法不一致,本文不列出。
来源:
行业收入
2025 年研究:教练行业过去一年的收入估计为 53.4 亿美元(USD 5.34 billion)。
2023 年研究:全球总收入估计为 45.64 亿美元(USD 4.564 billion)。
两期之间的收入增幅,ICF 不同页面的表述口径不一致,本文不列出。
来源:
收入预期与业务构成(2025 年研究)
59% 的教练预计下一年收入会增加。
ICF 说明,增长主要来自客户和教练次数增加,而不是提高收费。
90% 的教练目前有在服务的客户(“serving active clients”)。
除教练外同时提供其他服务的比例:
- 培训 60%;
- 咨询 57%;
- 引导(facilitation)55%;
- 导师辅导(mentoring)49%。
54% 的教练表示专长于领导力与高管教练。
来源:
证书、学历与从业者构成(2025 年研究)
73% 的教练同意,客户和组织期望教练持有教练认证或证书。
全球约三分之二的教练拥有高等学历(ICF 原文“third-level advanced degrees”)。
教练从业者中女性占 72%。
X 世代教练的占比由 49% 升至 53%;婴儿潮一代由 38% 降至 35%。
教练持有 ICF 证书或其他认证的比例,ICF 免费公开页面未列出。
来源:
技术与 AI(2025 年研究)
过去一年投资于 AI 等新技术的教练只有 19%。
54% 的教练认为,改进教练平台和技术解决方案是满足未来客户需求的优先事项。
53% 的教练表示尚未在服务中使用数字平台。
以上三项出自 ICF 2026 年 4 月 28 日新闻稿。
来源:
亚洲及其他地区数字(2025 年研究)
预计未来 12 个月收入增加的教练比例(全球为 59%):
- 中东和非洲 71%;
- 拉丁美洲和加勒比 66%;
- 东欧 63%;
- 亚洲 59%。
女性教练比例:东欧最高,为 81%;亚洲最低,为 62%。
东欧通过获取更多资质来发展业务的教练比例最高,为 50%。
ICF 公开页面未单独列出亚洲或中国的教练人数和收入。
来源:
研究摘要与完整报告
研究摘要(Executive Summary)在 ICF 官网提供,页面要求先填写注册表单(“Sign up now to access the Executive Summary”)。
完整报告需购买:ICF 会员 95 美元,非会员 295 美元。
平均收费、每位教练的平均年收入等数字,ICF 免费公开页面未列出。
来源:
Key Figures from the 2025 ICF Global Coaching Study
ICF 2025 全球教练研究:ICF 公开发布的主要数据
Who this is for: coaches, students and organisational coaching leads who want a picture of the profession's size.
What it covers: what the study is, how the 2025 edition was run, and the figures ICF has made public: practitioner numbers, revenue, outlook, credentials, technology and AI, and Asia-related figures. Each figure is given with its ICF source and study year.
The study
The ICF Global Coaching Study is commissioned by ICF and conducted by PricewaterhouseCoopers (PwC). The latest edition is the 2025 study, which ICF describes as its sixth major study, after 2007, 2012, 2016, 2020 and 2023. The executive summary resource page shows a publish date of 15 September 2025; the ICF press release is dated 16 September 2025.
Method and sample (2025)
- Survey conducted by PwC "over an eight-week span"; exact dates not stated by ICF.
- 10,035 responses from 127 countries.
- More than 100 responses from each of 28 countries "across all major world regions".
- 89% of responses came from coach practitioners.
Coach practitioners
- 2025 study: 122,974 coach practitioners worldwide, a record.
- 2023 study: an estimated 109,200 professional coaches.
- ICF pages give different growth rates between the two studies, so none is given here.
Revenue
- 2025 study: an estimated USD 5.34 billion over the past year.
- 2023 study: an estimated USD 4.564 billion.
- ICF pages are not consistent on the revenue change between the two studies, so none is given here.
Outlook and practice (2025)
- 59% of coaches expect revenue to grow next year, driven more by more clients and sessions than by higher fees.
- 90% of coaches are serving active clients.
- Services beyond coaching: training 60%, consulting 57%, facilitation 55%, mentoring 49%.
- 54% specialise in leadership and executive coaching.
Credentials, education and demographics (2025)
- 73% of coaches agree that clients and organisations expect a coaching certification or credential.
- About two-thirds of coaches hold third-level advanced degrees.
- 72% of coach practitioners are women.
- Gen X coaches rose from 49% to 53%; Baby Boomers fell from 38% to 35%.
- The share of coaches holding a credential is not given on ICF's free public pages.
Technology and AI (2025)
- 19% of coaches invested in new technology such as AI in the past year.
- 54% see improved coaching platforms and technology-driven solutions as a priority.
- 53% say digital platforms have not been implemented in their services.
- (All three from ICF's 28 April 2026 press release.)
Asia and other regions (2025)
- Expecting revenue to rise over the next 12 months (global 59%): Middle East and Africa 71%, Latin America and the Caribbean 66%, Eastern Europe 63%, Asia 59%.
- Share of women coaches: highest in Eastern Europe at 81%, lowest in Asia at 62%.
- Eastern Europe has the highest share of coaches gaining more qualifications to grow their business (50%).
- ICF's public pages give no separate practitioner or revenue figures for Asia or China.
Executive summary and full report
The executive summary is available on ICF's website after completing a sign-up form. The full report costs USD 95 for ICF members and USD 295 for non-members. Average fees and average annual revenue per coach are not given on ICF's free public pages.
Sources:
- ICF: Global Coaching Study
- ICF: 2025 Executive Summary resource page
- ICF: 2025 Executive Summary sign-up page
- ICF press release (16 September 2025): Coaching Industry Continues Global Growth with $5.34 Billion USD Revenue
- ICF press release (28 April 2026): Global Coaching Industry Surpasses $5.34 Billion
- ICF press release (6 November 2024): Professional Coaching Continues Global Expansion